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Privacy Policy

Last updated: April 27, 2026

1. Introduction

At Ashel AI ("we," "us," "our," or "Company"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI generation tools and services, including our website at https://ashel.space, mobile applications, and related platforms. By using Ashel AI, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

2. Information We Collect

Personal Information:

  • ·Email address and account credentials provided during registration
  • ·Name and profile information you choose to share
  • ·Usage patterns, preferences, and interaction history
  • ·Device information including browser type, operating system, and screen resolution

AI Generation Data:

  • ·Text prompts and descriptions you provide for generation
  • ·Images, videos, and audio files you upload for editing or transformation
  • ·Generated images, videos, and audio outputs
  • ·Quality ratings, feedback, and support messages you submit

Automatically Collected Information:

  • ·IP address and approximate geographic location
  • ·Browser type, version, and language preference
  • ·Pages visited, time spent on each page, and navigation patterns
  • ·Referring website URL and search terms used to find our site
  • ·Device identifiers and technical information for analytics purposes

3. How We Use Information

We use the information we collect for the following purposes:

  • ·To provide, maintain, and improve our AI generation services
  • ·To process your requests and deliver generated content
  • ·To create and manage your user account
  • ·To send service updates, security alerts, and important notifications
  • ·To personalize your experience and provide relevant recommendations
  • ·To analyze usage patterns and improve platform performance
  • ·To detect, prevent, and address technical issues, fraud, or abuse
  • ·To comply with legal obligations and enforce our Terms of Service
  • ·To display relevant advertisements through our advertising partners (see Section 7)

4. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:

  • ·SSL/TLS encryption (HTTPS) for all data transmitted between your browser and our servers
  • ·Encrypted storage of sensitive account information and credentials
  • ·Regular security audits, vulnerability assessments, and penetration testing
  • ·Access controls, role-based authentication, and principle of least privilege
  • ·Secure cloud infrastructure hosted on reputable providers with SOC 2 compliance
  • ·Automated monitoring for suspicious activity and unauthorized access attempts

5. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

  • ·Right to Access — Request a copy of the personal data we hold about you
  • ·Right to Rectification — Request correction of inaccurate or incomplete data
  • ·Right to Deletion — Request deletion of your personal data ("right to be forgotten")
  • ·Right to Data Portability — Request your data in a structured, machine-readable format
  • ·Right to Restrict Processing — Request that we limit how we use your data
  • ·Right to Object — Object to our processing of your data for certain purposes
  • ·Right to Withdraw Consent — Withdraw consent at any time where processing is based on consent

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

  • ·Account data is retained while your account is active and for 30 days after deletion request
  • ·Generated content (images, videos, audio) is stored for 90 days unless you delete it sooner
  • ·Usage logs and analytics data are retained for 12 months in anonymized form
  • ·Legal and compliance records may be retained for up to 5 years as required by law
  • ·You may request deletion of your data at any time by contacting us

7. Cookies & Advertising

Ashel AI uses cookies and similar technologies to enhance your experience and display relevant advertisements. We work with third-party advertising partners, including Google AdSense, to serve ads on our platform.

Types of Cookies We Use:

  • ·Essential Cookies — Required for the website to function (login sessions, security tokens)
  • ·Analytics Cookies — Help us understand how visitors use our site (page views, navigation patterns)
  • ·Advertising Cookies — Used by Google AdSense and other partners to display relevant ads based on your interests
  • ·Preference Cookies — Remember your settings and preferences (theme, language)

Google AdSense & Advertising:

  • ·Google AdSense uses cookies to serve ads based on your prior visits to our website and other websites
  • ·Google's use of advertising cookies enables it and its partners to serve ads based on your visit to Ashel AI and/or other sites on the Internet
  • ·You may opt out of personalized advertising by visiting Google Ads Settings (https://adssettings.google.com)
  • ·You may opt out of third-party vendor cookies by visiting the Network Advertising Initiative opt-out page (https://optout.networkadvertising.org)
  • ·For more information on how Google uses data, visit Google's Privacy & Terms page (https://policies.google.com/technologies/partner-sites)

8. Third-Party Services

We use the following third-party services to operate Ashel AI. Each service has its own privacy policy governing how they handle your data:

  • ·Google AdSense — Advertising (https://policies.google.com/privacy)
  • ·Supabase — Authentication and database (https://supabase.com/privacy)
  • ·Cloudinary — Image and media storage (https://cloudinary.com/privacy)
  • ·Cloudflare — CDN and security (https://www.cloudflare.com/privacypolicy)
  • ·Various AI model providers — For image, video, and audio generation processing

9. Children's Privacy (COPPA)

Ashel AI is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13 years of age. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers promptly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. When we transfer your data internationally, we ensure appropriate safeguards are in place, including standard contractual clauses approved by relevant authorities, to protect your personal information in accordance with this Privacy Policy.

11. GDPR Compliance (European Users)

If you are a resident of the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

  • ·Legal basis for processing: We process your data based on consent, contract performance, legitimate interests, or legal obligations
  • ·Data Protection Officer: For GDPR inquiries, contact us at privacy@ashel.space
  • ·Supervisory Authority: You have the right to lodge a complaint with your local data protection authority
  • ·Cross-border transfers: We use standard contractual clauses for data transfers outside the EEA

12. CCPA Compliance (California Users)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • ·Right to Know — You can request details about the categories and specific pieces of personal information we collect
  • ·Right to Delete — You can request deletion of your personal information
  • ·Right to Non-Discrimination — We will not discriminate against you for exercising your CCPA rights
  • ·Right to Opt-Out — You can opt out of the sale of your personal information (note: we do not sell personal information)

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated Privacy Policy on this page with a revised "Last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Continued use of the Service after changes constitutes your acceptance of the updated Privacy Policy.

Questions about this Privacy Policy? We're happy to help.